MOUMITA SARKER keynote at CYPHER2015

12th Sep 2015, Bangalore

MOUMITA SARKER is Director - Client Delivery at Cartesian Consulting

CUSTOMER TRANSACTION-GENOME MAPPING IN MARKETING

Targeted Marketing has gone beyond segmentation, each customer is a segment and each customer’s journey can be nudged, mapped and reset by self-learning. A case study walk through of application of neural network and behavioural economics in marketing.

www.analyticsindiasummit.com

MOUMITA SARKER keynote at CYPHER2015 big data in healthcare
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